New Delhi: According to Forbes, Elon Musk’s company, X, is reportedly working on a strategy to create additional cash by selling off existing Twitter accounts. They are requesting a one-time payment of the full amount of $50,000 to effectuate the transaction.
Back in November 2022, Twitter’s owner made public their intentions to launch a programme of this very shortly. Musk, who is driving this campaign, highlighted the presence of “bots and trolls” occupying several handles as his motivation for announcing his desire to “free them up next month.”
As a reply to this, one of the followers presented the idea of a “Handle Marketplace,” which will be a site where users can buy and sell their accounts to one another.
Forbes has recently obtained emails which indicate that a unit inside X, known as the @Handle Team, is actively working on building a handle marketplace for the purchase of account names which have been left unused by the individuals who initially registered them.
The mail gives the impression that the corporation is considering the possibility of selling prominent account names whose current owners aren’t making use of them. Users are strongly encouraged by the inactive account policy of X to check in to their accounts at least once every 30 days to avoid having their accounts deleted.
According to the report, company X has contacted prospective purchasers and asked them to pay a one-time charge of $50,000 to get the account acquisition process started. These emails were sent by workers of active X, and they indicated that the firm has just updated its @handle guidelines, processes, and fees.
Neither Musk nor X has yet issued an official response or remark about this news.
Earlier sources this year stated that Musk had intentions to release up to 1.5 billion usernames shortly.
The process of eliminating dormant accounts from X’s platform began in May. The $44 billion that Musk spent on the social networking platform last year has dwindled to a far lower $19 billion value for X during this period.
X’s chief executive officer, Linda Yaccarino, said last month that the firm is on pace to turn a profit by early 2024. She also mentioned the platform’s increased user base of 200-250 million daily users and the return of almost 1,700 advertisers.
The corporation is attempting to fill a large advertising income hole after Elon Musk purchased Twitter last November. Some advertisers have cancelled or severely decreased their spending on X over the last year over worries about the material it carries and the general trustworthiness and efficiency of its ad platform.
However, X’s executives have presented a more optimistic image of the company’s advertising operations. In an onstage interview in September, CEO Linda Yaccarino revealed that 90 per cent of X’s top 100 advertisers from the previous year have returned to X in the past twelve weeks.
