Bharat Aata: Government launches subsidized Aata at affordable price, will be available in 2000 outlets


New Delhi: Subsidised Bharat Aata sale was formally launched in the markets by Union Minister for Commerce & Industry, Consumer Affairs & Food & Public Distribution Piyush Goyal on Monday.

While the average price of ordinary Aata (Wheat flour) in the country is around ₹36, the newly launched Bharat Aata will be made available at a relatively affordable price of 27.5 per Kilogram through major cooperative institutions like NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and NCCF (National Cooperative Consumers Federation of India).

For the purpose of meeting consumers’ requirements, a total of 2.5 lakh metric tons of wheat has been granted to several government agencies who will convert the same into aata before making it available throughout the country through 700 government mobile vans and 2000 govt-run outlets.

Welfare of farmers and consumers
During the inauguration of the Bharat Aata sale, Union Minister Piyush Goyal called it a step towards the welfare of both farmers and consumers of the country. He said that whenever the countrymen have struggled due to hiking prices, the government has always procured food commodities and made them available at affordable subsidized prices for their benefit.”Various measures were taken by the government in the past concerning Tomato and Onion to cool off-prices”, Goyal added further.