{"id":2658,"date":"2019-02-11T07:35:03","date_gmt":"2019-02-11T07:35:03","guid":{"rendered":"https:\/\/ncrfrontlinenews.com\/?p=2658"},"modified":"2019-02-11T07:35:03","modified_gmt":"2019-02-11T07:35:03","slug":"rajasthan-royals-to-sport-pink-jersey-in-upcoming-ipl-season","status":"publish","type":"post","link":"https:\/\/ncrfrontlinenews.com\/?p=2658","title":{"rendered":"Rajasthan Royals to sport pink jersey in upcoming IPL season"},"content":{"rendered":"<p><strong>New Delhi,<\/strong>\u00a0 Indian Premier League (IPL) franchise Rajasthan Royals announced that the former champions will sport pink jersey in the 12th edition of the IPL. Along with a change in their brand identity, the Royals also have a new brand ambassador in former skipper, Shane Warne.<\/p>\n<div>\n<div lang=\"en\">\n<article dir=\"ltr\">\n<div>\n<div>\n<div>\n<div title=\"Play Media\">The decision to go \u2018PINK\u2019 came on the backdrop of a huge response from the fans last season when Royals had worn a pink jersey for one match last year to raise cancer awareness. In a statement released the franchise explained the reason behind this move and said, \u201cJaipur is known as the pink city, Jodhpur is famous for pink sandstone and Udaipur produces pink marble. Pink, therefore, is best suited as the official colour of Rajasthan Royals, which will also help the fans identify and celebrate their team.\u201d<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<p>In all, the new look expresses Royals as a team that is reinventing itself taking into consideration the commitment of their fans. However, at the same time, the new look has been adopted keeping in mind the innovation and quality care to improve team\u2019s performance,\u201d the statement added.<\/p>\n<p>In addition to this, Rajasthan Royals officially announced Shane Warne as the brand ambassador of the team. Warne will make several trips to India to help the Royals launch pink, build their international fanbase. Shane Warne has been very closely associated with the team since its inception and led them to a title win in the inaugural year in 2008.<\/p>\n<p>\u201cI\u2019m very happy to be back with the Royals and I\u2019m grateful to the team and the fans for their constant support. It was important for us to retain our established values but at the same time develop a new and modern identity. I am already in love with the new look of the team and hope the fans will love it too,\u201d Warne said on his new role.<\/p>\n<p>\u201cWe feel that the time is right for us as a brand to invest further into our marketing strategy and create an even stronger brand presence both on and off field, hence having our First Royal Shane Warne to lead from the front as a Royal Brand Ambassador was important. We welcome him back once again and hope for an exciting IPL season ahead,\u201d\u00a0Manoj Badale, Lead owner, Rajasthan Royals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi,\u00a0 Indian Premier League (IPL) franchise Rajasthan Royals announced that the former champions will sport pink jersey in the 12th edition of the IPL. Along with a change in their brand identity, the Royals also have a new brand ambassador in former skipper, Shane Warne. The decision to go \u2018PINK\u2019 came on the backdrop [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-2658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport"},"_links":{"self":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/2658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2658"}],"version-history":[{"count":1,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/2658\/revisions"}],"predecessor-version":[{"id":2660,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/2658\/revisions\/2660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/media\/2659"}],"wp:attachment":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}