New Delhi: The largest movie theatre chain in India, PVR INOX Limited, said on Saturday that it would begin selling a membership pass called the \u201cPVR INOX Passport\u201d to encourage frequent moviegoing. For a set sum each month, subscribers will get access to a selection of 10 movies each month.<\/p>\n
Beginning October 16th, one may purchase their monthly subscription pass. The regular price of this service is Rs. 699 per month.<\/p>\n
The subscription pass is valid from Monday through Thursday; however, it cannot be used for IMAX, Gold, LUXE, or Director\u2019s Cut.<\/p>\n
To better understand their consumers, PVR INOX Ltd has been actively communicating with them, as stated by co-CEO Gautam Dutta.<\/p>\n
The public has a preference for going to the movies and theatre. However, they will not be successful in taking it all. Consumers are constantly categorising movies into event flicks and TV\/iPad\/mobile categories, he said.<\/p>\n
\u201cSo in their mind, \u2018Pathaan\u2019, \u2018Jawan\u2019, \u2018Salaar\u2019, \u2018Leo\u2019, are some of the big cinema films. And then there are certain films that they really want to watch but don\u2019t mind waiting for them a little longer\u2026 So when we probed and said, \u2018why can\u2019t you come to a cinema hall every week?\u2019 They said it becomes expensive,\u201d he told PTI.<\/p>\n
He said that this development is harmful to films made on a small budget. The trend toward larger and larger event films has led to the decline of smaller films.<\/p>\n
There has been a steady increase in the scale of recent event films. Midsize films, especially the smaller ones, are feeling the pressure. It needs to have close to roughly 13 to 16 pictures, which are out every week, so it needs some type of product that works with consumer emotion to attract people back into the theatre, a lot more, and which would promote excellent smaller films.<\/p>\n
PVR INOX was the first to respond to consumers\u2019 worries by lowering the pricing of food and drink by 40%.<\/p>\n
The movie theatre has announced new meal deals beginning at Rs 99 from 9 a.m. to 6 p.m., Monday through Thursday, and endless popcorn refills on the weekends.<\/p>\n
Dutta said that the movie subscription scheme was another constructive move.<\/p>\n
He believed that because of this action, production of and interest in movies would increase. \u201cAnd after some time, you will create this habit of consumers coming back to the cinema. So it\u2019s really a momentum shifter, not just a price promotion,\u201d he added.<\/p>\n
He said that the corporation is aiming at students, housewives, and senior citizens with the promotion.<\/p>\n
\u201cIt\u2019s not (for) the time-poor and cash-rich people. It\u2019s the other way around. Time-rich and cash-poor are my target audience,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
New Delhi: The largest movie theatre chain in India, PVR INOX Limited, said on Saturday that it would begin selling a membership pass called the \u201cPVR INOX Passport\u201d to encourage frequent moviegoing. For a set sum each month, subscribers will get access to a selection of 10 movies each month. Beginning October 16th, one may […]<\/p>\n","protected":false},"author":1,"featured_media":11033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-11032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music-2"},"_links":{"self":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/11032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11032"}],"version-history":[{"count":1,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/11032\/revisions"}],"predecessor-version":[{"id":11034,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/posts\/11032\/revisions\/11034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=\/wp\/v2\/media\/11033"}],"wp:attachment":[{"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ncrfrontlinenews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}